Perfect World

Perfect World from Sundog Media on Vimeo.

Original format: DV video (4.3)
Year of release: 2005
Running time: 5 minutes
Credits: a collaboration between Stuart Moore and Kayla Parker, and Erica Iji, MC Storm and J Reaper, with Jonathan and Kimberley Iji
A Perfect World music and lyrics: Erica Iji, Kristian Sharpe, J Reaper and MC Storm
Music production: Kristian Sharpe
Thanks to: Mums Gill and Bev, and daughter Danna, for all their help and support; Paul Appleby and Sue Soni, BBC Natural History Unit; Sam Burkey and the staff at the Wildscreen Trust; Jan Cutting Healthy Living Centre, Plymouth; Ossie Glover at Fata He BME Development Ltd; Young Bristol, and Plymouth City Council.
Production: Sundog Media
Screening format: DVD
Commissioned by Bristol Natural History Consortium
Distribution and sales: Bristol Natural History Consortium (Wild Ideas DVD)

Music video with an environmental message created by five young people from Plymouth working with Stuart Moore and Kayla Parker of Sundog Media.

Production notes
Wild Ideas is a film-making project about wildlife, ecology and the environment for young people in Bristol, Bath and the South West. The project was run by the Wildscreen Trust on behalf of the Bristol Natural History Consortium. The organisers thought the best people to make films that young people would want to watch are the young people themselves. Just before Christmas 2004, six small teams worked with professional film-makers to make an original short film: Sundog Media was commissioned to produce the Plymouth strand of the Wild Ideas project, and created the ecological music video Perfect World.
Working on the music track in the studio: MC Storm, Kayla Parker, Erica Iji, J Reaper, Kristian Sharpe (left to right)

The final films along with 'making-of' footage including interviews and observations from participants and audiences are available on a free DVD (released July 2005). The Wild Ideas project has been made possible through the Inspire SW programme, which is jointly funded by the South West Regional Development Agency and the European Union.

Publication and comments
2012 With Liam French and Stuart Moore ‘Moving image production and the pedagogical development of media literacy’ [chapter] in Maher Bahloul and Carolyn Graham (eds.) Lights! Camera! Action and the brain: The use of film in education. Newcastle: Cambridge Scholars. pp. 111 - 140. ISBN13: 978-1-4438-3657-9, and ISBN: 1-4438-3657-5. pp. 111 - 140. Book reviews, more details and sample pdf available:

“In Chapter 5, “Moving Image Production and the Pedagogical Development of Media Literacy,” Liam French, Stuart Moore and Kayla Parker reflect through an experiential learning case study on the extent to which the involvement of young people in filmmaking develops their critical thinking abilities and personal and social development, in addition to fostering such transferable skills as reasoning, meaning negotiation and problem solving. The results of the discussion relevant to various Enquiry-Based-Learning pedagogies also make it quite clear that much could be borrowed from such projects to reach others through curricula that value media literacy, not in the traditional sense of critical reading of media texts, but rather through involving learners in the making of media products and artefacts” (Bahloul, 2012: 7).

Jury's Special Selection: for “outstanding creativity” International Wildscreen Film Festival, Bristol (Nominated for the ‘Panda in the Pocket’ Award; finalist)

MC Storm, in the rain: BBC Big Screen, city centre, Plymouth, UK (Wimbledon Fortnight June and July 2005)
Erica, rainy weekend: BBC Big Screen, city centre, Plymouth, UK (Wimbledon Fortnight June - July 2005)

We also presented the programme of Wild Ideas films during the launch of YP MiX at Plymouth's National Marine Aquarium (22 March 2005)

The young people selected venues for screenings in their communities. The Plymouth team chose the Place de Brest, an outdoor events space in Plymouth City Centre. J Reaper, Jonathan and Kimberly were interviewed by David Squires for BBC Radio Devon which broadcast a feature about Perfect World before the screening. The event got a great deal of press coverage including the Evening Herald and the Plymouth Diary magazine (12 March 2005)

All six Wild Ideas films were premiered on Bristol's giant IMAX @ Bristol screen; the Perfect World team travelled up with family for the spectacular event (premiere: 12 February 2005)